Search Engine Marketing

Paid Media

Paid media is the process of placing targeted, professionally created textual, image, video, and mobile advertisements on search engines and social networks. These advertisements are used to generate leads and direct traffic to designated landing pages and websites through specific ads that are applicable to relevant search terms within a particular geographic location.

Paid search and social media advertisements are designed to highlight a business’s most attractive and sought-after products, services, and special offers, directing interested Internet users to these features. GannettLocal’s Paid Media team works for you, creating expertly crafted ads that emphasize your company’s most unique qualities and top-of-the-line products.

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