There are three important benchmarks that must be discussed and agreed upon prior to building and launching a successful Email Marketing campaign. … WHAT ACTION DOES YOUR CLIENT WANT THE RECIPIENT TO TAKE? Setting a clear objective for the campaign is a key component of formulating your email strategy. Once a goal is determined, you […]Read more "Max Out Your Client’s Inbox."
The Sales Center at WUSA9 (a TEGNA company) based in Tenleytown on the northwest side of DC, has long been known for innovative thinking in a fast-paced industry and demanding market. The need to stay in front of the curve has become more important than ever and WUSA9 has rebooted their efforts to do just that. […]Read more "WUSA9 Prepares for 2k16 Sales REBOOT"
WUSA9 has dropped the latest edition of their Digital Media Kit outlining a complete suite of digital marketing products and capabilities for the current online landscape, and it is the complete package. Their current solutions set include Website Development, SEO, SEM-PPC, Social Media Management and Marketing, Email Marketing, Reputation Management, Digital Video, Audience Marketplace Smart Display […]Read more "The 2015-16 WUSA9 Digital Media Kit is here. You’re welcome."
The WUSA9 Sales Department has uploaded a progressive version of their 2015-16 Sales+Media Kit today. In a new move they have uploaded the document in its entirety to their department Facebook page in album form to browse and review. Their plan is to update this document as the year progresses to best facilitate clients, viewers […]Read more "2015-16 WUSA9 Sales+Media Kit Hot Off the Press."
How many thought that once they graduated from college and entered the ‘real world’ that the group projects would stop? I know I did. I thought, “No more group votes. No more late night revisionist makeovers from the over-achieving pusher who reworks your entire project just hours before submitting it for approval. And no more clashing of […]Read more "Creation by Committee: The Group Project Work Culture"
When working with clients most of us try to follow the golden rule of client services. The mantra we all learned years ago. The chant that rings from the rafters of the old empires and new tech alike. Come on people. Say it with me. “The client is always right.” But sometimes, they don’t always […]Read more "Sometimes telling a client ‘No’ is best."
Anyone who is fully immersed in next generation digital marketing is also well versed in the volumes of reporting produced by each measurable threshold of an online campaign. And although the distinct value of that reporting is present at the beginning of a client/provider partnership, it is often the first to fade in priority. Establishing proper […]Read more "With Digital Marketing, Reporting is in the Details."